In the last decade, we have seen significant advances in communications technologies and platforms, significantly impacting the way that politicians interact with their constituencies, make decisions and work to be elected/re-elected. To take advantage of these changes, leverage these new tools and provide a truly comprehensive, wrap-around advocacy package, we created Tier 4. Tier 4 adds Political Action Committee (PAC) setup and management, and a variety of “e-advocacy” services to all of the other elements included in Tiers 1-3. In Tier 4, Lobbyit will set up a PAC for clients, and develop and execute a political giving strategy that maximizes the impact of our messaging and advocacy efforts. Additionally, Tier 4 includes the development and implementation of a social media strategy, including the development of appropriate content, the selection of the appropriate platforms, and initiation and management of the social media messaging and advocacy effort.
Tier 4 includes all services in Tiers 1-3, plus:
- Setting up a Federal or State PAC that is within compliance of all applicable laws and regulations
- Maintaining PAC reporting with the State or Federal Election Commission (FEC) and other entities as required
- Crafting a strategy for use of PAC funds, identifying appropriate events, and attending such events as necessary
- Comprehensive analysis of a client’s social media presence and strategy
- Crafting and executing a full-scale social media strategy including, cultivating social media relationships, engaging Members and staff, creating necessary supporting materials (white papers, infographics, etc.), and making necessary adjustments based on metrics.
